Posted by Žiga Vukčevič on Nov 13, 2020 11:17:44 AM
Žiga Vukčevič
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No matter what CMS you use, its chief goal is to reduce design and maintenance overhead while giving you the power to produce targeted content and deliver it through a beautiful and intuitive site.

“Whenever you see a successful business, someone once made a courageous decision.”

Peter Ferdinand Drucker

Management consultant and educator

WordPress (which currently powers about 30 percent of all websites) was originally built as blogging software but has evolved into a full-featured Content Management System. You can start blogging using themes from WordPress but depending on the theme or template selected, it's advisable to use a developer to make layout changes or edits.

HubSpot (which combines the features of WordPress with a complete customer relationship management (CRM) system) was built from the ground-up for marketers and provides an easy to use interface that enables you to write, optimize, publish, and analyze blog content in one place. With HubSpot, no plugins or extra software is required to serve great-looking content and optimize content for search engines.

 

 

HubSpot

WordPress

SEO optimizer

Out of the box

Requires additional software

CTA creation

Out of the box

Requires additional software

Analytics

Out of the box

Requires additional software

Blog e-mail newsletters

Out of the box

Requires additional software

 

Get started with creating content and website

In WordPress, creating landing pages is similar to the creation of a blog post if you are just adding text content or images.

Post WYSIWYG in WordPress post

With HubSpot, everything you need to publish, tailor, and optimize a page is available at your fingertips. Select the template you want that already matches your branding, or start from scratch from thousands of free or paid templates available in the marketplace. Every template is mobile optimized and natively supports drag-and-drop modules for easily changing the layout of pages without any developer required. If you want to add live chat, form, or a CTA to your page it's all integrated and available in one-click.

 

 

HubSpot

WordPress

Page-specific CSS

Out of the box

Requires additional software

A/B testing

Out of the box

Requires additional software

 

WordPress is well-known in the CMS community. Using it you can easily create text-based content but additional layout changes will likely require additional resources or templates. As a marketer, driving the success of your campaign requires the creation of specialized pages – some of which will likely require technical resources. Adding additional features to your sites, like A/B testing or live chat, will require plugins or additional subscriptions.

With HubSpot, you can easily create, modify, and get started with one of the thousands of themes, or build your own from scratch.

List of webpages in HubSpot

 

 

HubSpot

WordPress

Hosting

Out of the box

Additional subscription or software needed

Security

Out of the box

Dependent on hosting provider

Drag-and-drop page creation

Out of the box

Depends on the theme and likely requires additional software

Multi-language content management

Out of the box

Requires additional software

Password protected & membership-driven content

Out of the box

Additional subscription or software needed

Personalized content

Out of the box

Additional subscription or software needed

 

Ensure yourself a good website management

In the digital age, your website is your best salesperson. With the right CMS, you should be able to manage and maintain a great looking website with an awesome user experience (UX). 

Most people can spot a WordPress site immediately. Sites built using this CMS tend to look very similar, likely because it takes a lot more work to customize and build a unique site that stands out amongst the crowd of other WordPressers. WordPress provides you with basic tools for keeping your content organized and accessible. Updating a page is relatively simple, and updates are visible to site users right away. If you want robust options for the design of individual pages, however, you'll need specialized site-building software.

List of posts in WordPress

In HubSpot, as with most HubSpot tools, simplicity and user-friendliness are common. The drag-and-drop interface can be extended to create custom experiences on individual pages. HubSpot takes customization to the next level with the new developer tools. Thanks to the flexible themes system in HubSpot, developers can build experiences for marketers in a way that makes content creation easy and tailored to the marketing team's needs and preferences. Simply put, marketers can take ownership of the website, freeing up developers to focus on other projects that have a bigger impact. Plus, teams can either choose from thousands of templates within the HubSpot marketplace or craft a custom theme without needing tech help. The typical result HubSpot users see with these tools: beautiful websites built on the HubSpot that are fully optimized and ready to help businesses hit their goals

List of HubSpot database entries

Easily implement your SEO strategy

WordPress doesn't come with native SEO functionality, but it does have a number of plugins some paid, some free which can help. Keep in mind, more plugins means more software management, cost, and headaches when it comes to maintenance and security concerns.

HubSpot includes overall content strategy as well as on-page SEO tools built-in to blog, landing pages, and website page creation. Whether you're creating a page for the first time or updating content on the fly, you can optimize content for search from the start and get your brand displayed prominently in search results.

 

 

HubSpot

WordPress

Content optimization tips for SEO

Out of the box

Requires additional software

Page performance tracking (speed, etc.)

Out of the box

Requires additional software

Inbound link tracking

Out of the box

Requires additional software

Google Search Console integration

Out of the box

Requires additional software

 

Keep track of your business with advanced analytics

Measuring your entire funnel is important for making data-driven decisions. From the content you create to contacts generated, having a view of each piece will allow you to focus on doing more of what matters – and less of what doesn't.

Some editions of WordPress include limited reporting on content – like page views – but require another solution for any deeper analysis. Most marketers choose to use WordPress in addition to a paid analytics tool or Google Analytics and manage each system separately. This creates data silos that don't speak to one another and result in an incomplete picture with less actionable data. 

With HubSpot, all of the analytics you need are included to measure the performance of your website and data to see the ROI of your website. Additionally, because HubSpot is directly integrated into your CRM, you will unlock the power of deeper insights and more actionable data. For example, with HubSpot it's easy to build lists of contacts who have visited specific pages on your site, downloaded content offers, or interacted with you via live chat. As you grow, it grows with you and more advanced reporting is available.

 

 

HubSpot

WordPress

Advanced content analytics (attribution, etc.)

Out of the box

Requires additional software

Competitor tracking

Out of the box

Requires additional software

Export reports

Out of the box

Requires additional software

Search analytics

Out of the box

Requires additional software

 

Website testing counts too

In recent years, there's been an emergence of A/B and testing tools that can help refine and optimize your site to show what visitors want, and drive conversions. 

WordPress doesn't come included with any native testing functionality. You can purchase a plugin, or an additional service and integrate them into your website. 

HubSpot includes A/B testing out of the box, and with HubSpot Enterprise you also get dynamic page testing which is an AI-powered form of testing that will optimize up-to 5 pages against one another and automatically choose a winner. Also, HubSpot integrates out-of-the-box with popular testing and heat-mapping tools to give you the data to make informed decisions.

Multi-language website - seems less important, but it's not

If you sell and market in more than one location, then it's likely you've felt the pain of creating and managing a site across multiple languages. From dealing with the management of additional pages to translations of content and constant updates it can get overwhelming quickly – especially if you have a lot of pages or content.

WordPress doesn't natively help create or manage multi-language content but has many plugins that can help. Keep in mind that translating content is just one-step of the process. To get any SEO benefit from your multilingual site you'll need to ensure alternate tags are set up so folks searching on language-specific sites (like google.de) will be served the appropriate language version of your page.

HubSpot is built to manage complex global websites, and help take the pain out of managing a localized site. From translation integrations to automatic insertion and management of SEO tags, it's all managed for you within HubSpot.

Become a master of email marketing and take advantage of automation

As with most CMS platforms, WordPress does not have any native e-mail marketing or marketing automation capabilities to speak of. When you want to deliver true relationship-building to all of your inbound marketing leads, you'll have to rely on secondary tools.

Tools like MailChimp are popular, but once again, you rely on third parties. This can lead to more headaches with software management and potential integration hiccups.

Marketing automation is HubSpot's bread and butter. They provide several awesome tools to simplify many tedious tasks. In terms of e-mail, you can run simple A/B tests and add personalization tokens to customize your messaging to recipients. Plus, your CMS integrates seamlessly with e-mail tools, so you can automate newsletters as you publish your content. 

One of the best marketing automation features included in HubSpot is workflows. You can create targeted workflows using list segmentation to personalize your emails to each contact in your database. 

All data in one place

WordPress is open source software – meaning that anyone can use, distribute, or customize it. Thus WordPress gives its users unrestricted access to their data including:

  • posts and pages,
  • comments,
  • custom fields and
  • navigation menus

HubSpot allows their customers to export nearly everything from their marketing, client relationship management (CRM), and CMS software including:

  • published social media messages,
  • form submissions,
  • landing page data,
  • keywords data,
  • page Performance data,
  • e-mail performance,
  • recipient data for a particular e-mail,
  • data for published blog posts,
  • website data (page HTML, file manager files, URL mappings, sitemap) and
  • list of contacts, companies, or deals.

Get started with HubSpot without any code or technical knowledge

WordPress was built as an open-source platform that primarily utilizes a programming language called PHP. While WordPress has evolved significantly, achieving the best results requires customization which usually requires a developer familiar with programming. As a result, marketers, developers, and IT need to continuously spend more effort to maintain and optimize the site. For example, if you're a developer, when's the last time a marketer asked you to make a simple site change? If it's recent, then think about all the time you could save without having to make those changes and focus on all the other work on your plate.

HubSpot was designed to empower your marketing, development, and IT teams to focus on what matters most – growing your business. HubSpot enables developers to work in tools they prefer with local development, and IT professionals can integrate popular monitoring tools, and will never have to worry about the headache of reliability – they have an entire team dedicated to performance and reliability across the globe. In addition, using HubSpot gives you one phone number to dial if you have questions or encounter any issues. Their top-rated support team can help at any time.

Software updates shouldn't break your website

The software continues to evolve and improve, but updates shouldn't break your website or any content. Since WordPress is open-source, infrequent updates are made to the core product, which can affect other aspects of their software like plugins.

Many quickly growing companies have between 30-50 plugins, which results in a lot of technical complexity and security concerns. As a result, a technical resource is required to test plugins and updates before rolling them out to ensure that a plugin doesn't suddenly stop working once an update is installed.

HubSpot employs a world-class engineering team that frequently updates its cloud-hosted software. Based on research and user testing they consistently strive to make HubSpot better. HubSpot includes approximately 70% of the top 100 WordPress plugins built-in by default, such as spam protection, SSL, caching, SEO, and more.

With HubSpot all updates happen in the cloud behind the scenes so you never have to worry about software updates impacting your site or content. In addition, HubSpot has a marketplace with thousands of apps and assets that help extend the functionality of HubSpot.

Unlike open-source, they require developers to code by coding standards and personally review each listing ensuring there's a good experience for marketers.

Choose the technology that will drive your success forward

As you have read all pros and cons, we are inviting you to be the judge and make a decision for yourself. As you or your employees will work with the tool most of the time, make sure to choose the one that will be tailored to your business needs.

Your choice of a CMS platform should depend on the nature of your work, business scope, field, or industry. If you are struggling at an early stage, we can help you by advising you which tool is the most appropriate for you. In later stages, we can help you plan, design, develop and implement the CMS platform driven by the latest technologies.

Ultimately, it's important to make the right decision as the chosen solution will be your business partner over the next few years.

Topics: Featured, Pinned-blog

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