Comtrade Announces Strategic Partnership with Bloomreach

POSTED: 02.04.2019.

Comtrade, a leading IT systems integrator in Southeast Europe, today announced a strategic partnership with Bloomreach, a recognized global leader in the digital experience (DXP) space. The two companies will work together to implement best of breed, content-led solutions to companies in the region looking to seamlessly connect their content and commerce experiences.

Designed as a platform for online businesses to break free from legacy software suites and start delivering relevant search results, personalized content, and product suggestions that convert, Bloomreach Experience is the only experience platform in the market that combines AI-driven Search & Merchandising with connected CMS. It enables businesses to deliver scalable, highly personalized digital experiences within weeks rather than months.

Jelena Ječmenić

“Adding an innovative software provider like Bloomreach to our portfolio is a critical stepstone towards further specialisation of Comtrade’s offering,” said Jelena Ječmenić, Alliances & Channel Manager at Comtrade. “We believe this exciting partnership will provide an opportunity for fast-growing regional brands to compete effectively in the global market through an intelligent and personalized digital customer experience that will help them reduce time-to-market and further strengthen their customer engagement strategy.”


Jasper de Vreugt

“Comtrade has proven to be a valuable partner in the Southeast European region when it comes to implementing our intelligent digital experience solutions“, said Jasper de Vreugt, Director of Channel Sales EMEA at Bloomreach. “By launching a formal partnership, we hope to strengthen our collaboration to bring scalable, highly personalized and contextual online shopping experiences to even more brands in the region.”

About BloomReach

Bloomreach software enables highly personalized digital experiences for enterprises around the world. Bloomreach’s flagship product, Bloomreach Experience (BRX), combines AI-driven search and merchandising tools with a next-gen content management system (CMS). BRX accelerates conversions, increases revenue, and provides real time insights for business goals.

Retailers, brands, distributors, manufacturers and other enterprises use Bloomreach software to deliver seamless experiences at scale.

Recognized by leading analyst firms, Bloomreach is a Leader in the Gartner Magic Quadrant for Web Content Management (WCM), a Strong Performer in the Forrester Wave for WCM, and a Visionary in the Gartner Magic Quadrant for Digital Experience Platforms (DXP). With a global network of certified partners, Bloomreach serves hundreds of large and medium enterprise customers such as Neiman Marcus, Staples, REI, Mailchimp, FC Bayern München, and the UK’s NHS Digital. Founded in 2009, Bloomreach is headquartered in Silicon Valley and Amsterdam, with offices worldwide.